Yes, we may be starting late, but we hope in the remaining last week of October we can raise Breast Cancer awareness among our readers. We have ditched our traditional green shade, coloring our recently launched android and iOS apps hot pink to remind us of the need for early detection of and research on this killer disease.
One in eight women will be diagnosed with breast cancer in their lifetime. The World Health Organization estimates that breast cancer claims the lives of 7.6 million women annually, 70% who live in low or middle-income countries including Zimbabwe. As one of the leading causes of death for women of all races, ethnicities and backgrounds worldwide, breast cancer awareness should be on all of our agendas.
The good news is that a combination of greater awareness from initiatives like Pinktober, early detection, better screening and more treatment options is leading to a decline in the rates of breast cancer.
So this next week, pull out that pink, take a moment to read about the importance of early detection of breast cancer and share what you learn with the women in your lives. Together we can stay healthy and prevent this killer disease from taking an even greater toll.
If you already have our app, share it and help raise breast cancer awareness. The mobile app is available as a free download for android or iOS here.